Broadcasters are expressing concerns about the notion of changing the Emergency Alert system to add or expand alerting via the internet, including via streaming, reports RadioWorld.
Congress instructed the FCC to examine the feasibility of such changes and of improving alerts that are already delivered online. A notice of inquiry from the commission invited public feedback.
Feedback from broadcasters and other interested parties reflect a general wariness of modifying EAS in this way.
The majority of commenters told the FCC they worry about the practicality of enabling online alerts via streaming services. Proponents of the established system say it is proven and that alerts are available via radio and TV broadcast stations, analog and digital cable, satellite radio, cell phones and other mobile wireless devices.
In addition, some broadcasters worry that any lessening of the FCC’s regulatory jurisdiction over EAS could create enforcement issues while overseeing streaming platforms.
“Expanding emergency alerts through non-FCC regulated streaming services not only presents technological challenges, but also fundamental regulatory and compliance challenges,” iHeartMedia and Cumulus Media wrote in joint comments to the FCC.
The broadcasters expressed concerns that internet-based services such as Netflix, Spotify and Hulu operate from centralized platforms, which if enabled with emergency alert capabilities could leave them susceptible to hackers.
“An intentional hack into one of these platforms by an actor with the malicious intent to cause public panic through false emergency alerts could have very broad national impact, all outside the regulatory control of the FCC,” iHeartMedia and Cumulus wrote.
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