According to The Associated Press, the Nielsen company said the audience for Fox’s host-less show on Sunday was down 32% from 2018, which was previously the smallest ever. It’s the first time the Emmy audience has slipped below 10 million people.
Competition from an NFL game between the Los Angeles Rams and Cleveland Browns was blamed for siphoning off some viewers. More likely, it was because of how television has changed and is less and less of a communal experience.
It wasn’t that long ago, back in 2013, that 17.8 million people watched the Emmy Awards, Nielsen said. The largest Emmy audience in Nielsen’s record book was the 35.8 million people who watched in 1986.
For people who want to follow the awards casually while watching something else, news about winners spreads quickly on social media, further diminishing the incentive to tune in.
The awards are shown in late September primarily to generate excitement for the broadcast networks’ new season, which begins this week. ABC, CBS, NBC and Fox rotate as the host network.
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