Edison Research Expands To South Africa Radio

The Infinite Dial®, the leading study on digital audio, mobile, smart speakers, podcast consumption, and social media from Edison Research, will be debuting in South Africa later this year, commissioned by South Africa’s National Association of Broadcasters (NAB) Commercial Radio Committee and sponsored by Triton Digital, a global technology and services provider.

The Infinite Dial is the longest running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time.  The series has been recently expanded into both Australia and Canada.

The National Association of Broadcasters (NAB) of South Africa represents radio, television, and networks in the broadcast industry. This study will be the first comprehensive measurement of the digital audio media behaviors of South Africans.

“As the voice of the commercial broadcast industry in South Africa, we are looking forward to gaining valuable insight from this study into the habits of listeners and consumers. We are thrilled to be partnering with Edison on this project, which we feel will benefit the whole media sector” noted Nadia Bulbulia, NAB Executive Director.

The study has become the report card on digital audio and other digital media, and is widely used and quoted by broadcasters, internet radio publishers, ad agencies, and the financial community.

The first study aims to have results released in late August/early September by way of presentations in South Africa’s major urban centers, and will be published simultaneously online on the NAB, Edison Research, and Triton Digital’s websites.