This marks the digital platform’s first exclusive streaming play-by-play offering. Radio.com is now the fastest growing digital audio app in the United States and the current leader in local sports coverage.
“We are excited to partner with the University of Notre Dame, a leader in college athletics, and about this new phase for Radio.com,” said Pam Russo, Senior Vice President and General Manager, Entercom.“We are leaders in everything audio, and confident that Radio.com is poised to become a daily habit for the millions of listeners we reach per month. Our custom, curated experience, premium editorial, and unmatched spoken-word content is what sets Radio.com apart and provides a different and unique value proposition for fans and for advertisers.”
“We are pleased to join with Entercom to provide expanded delivery of streaming game coverage and to market all of Notre Dame Athletics team sports content across Entercom’s digital platform,” said Theodore Loerkhe, President, Notre Dame Athletics Properties.
Radio.com’s exclusive Notre Dame channel launched with the team’s opening game. Listeners can stream the channel on Radio.com/NotreDame.
The recently reimagined mobile app and website includes a user-friendly design to provide an enriched user experience and increased value for advertising partners. Radio.com currently has over 300 stations and 1,100 podcasts, with more added continuously, on its rapidly growing platform. It is available on home and auto connected devices including Amazon Alexa, Android Auto, Apple CarPlay, Google Chromecast, and Sonos.
The partnership between Entercom and the University of Notre Dame was facilitated through the joint venture business established by Legends and JMI Sports as part of a historic 12-year agreement with the University of Notre Dame to oversee Notre Dame Athletics commercial rights.
That's a really smart move to collaborate with the state university in order for the launch on new channel. But trust me, if you really like t make your product succeed in the market, just provide customers with 100% satisfaction and you may never need any marketing techniques to compete in the market.
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