Opinion: The Future Of Radio's Focus

In his new weekly blog posting, radio veteran Dick Taylor writes about the future of radio and, more precisely, how to focus on the future...

Taylor writes: The biggest new habit in our short-attention-span world is On Demand.

Whether we are talking about TV or audio, we are now a culture of wanting things when we want them, not when they are served up, and that’s the juggernaut all traditional media are faced with.

Newspapers, television and yes, radio, serve what they want you to have.

Today’s media consumer knows they have choices and they don’t have the time or patience for the way it used to be.

The Future is…

In 1967, the movie “The Graduate” had a scene where the Dustin Hoffman character was taken aside by a family friend who advised him about where the future was for a person his age. The answer was one word: “Plastics. There’s a great future in plastics.”

What might a friend advise a young person today to focus on? Podcasts?

Dick Taylor

Focus on the Things That Don’t Change

Jeff Bezos’ secret sauce has been to focus his efforts on things that would not change.

He said the question that he’s always asked is “What’s going to change in the next 10-years,” but the question that’s rarely asked is “What’s not going to change in the next 10-years?”

It’s that second question he feels is most important.

Bezos doesn’t concern himself with what will change, but on what won’t change. Then working to make those things better and better and better.

With this strategy, Bezos has become the richest man in the world.

Taylor concludes:  This is what the radio industry should be doing.

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