Denver Radio: iHM Launches The Bull On 106.7 FM

iHeartMedia’s Denver Region announced Monday their launch of KYWY 106.7 FM The Bull, Colorado’s New Country station. The station will launch with 10,000 commercial-free songs in a row.

106.7 The Bull will broadcast a variety of Country music from top artists including Kenny Chesney, Carrie Underwood, Blake Shelton, Tim McGraw, Luke Bryan and Miranda Lambert. The station will kick off Denver’s mornings with The Bobby Bones Show. Bobby Bones recently joined the National Radio Hall of Fame as the youngest-ever inductee and was named by Forbes as “the most powerful man in Country music.” Bones is the self-deprecating host of iHeartCountry’s marquee Country morning program, The Bobby Bones Show, and Country Top 30 with Bobby Bones, a weekend countdown show. Throughout the day, local personalities will keep listeners entertained with fresh music and content including local news topics, community events and regional concerts.

“We’re proud to be home of Colorado’s New Country,” said JoJo Turnbeaugh, Regional Senior Vice President of Programming for iHeartMedia Denver and Program Director of 106.7 The Bull. After launching with ‘two miles’ of continuous music – over 10,000 songs in-a-row – we’ll welcome The Bobby Bones Show in the mornings followed by local personalities, who will provide listeners with the best Country music and content you won’t hear anywhere else.”

“Today marks the dawn of a new day for Denver’s Country fans,” said Tim Hager, President of iHeartMedia Denver. “No other company embraces the Country lifestyle better than iHeartMedia. Our unparalleled resources – including The Bobby Bones Show, unique on-air and digital content, and strong industry partnerships – are the foundation upon which 106.7 The Bull is built. Add local programming, community involvement and the unmatched reach of iHeartMedia Denver, and it’s clear that 106.7 The Bull will quickly become the destination for Country listeners.”

KYWY 106.7 FM (100 Kw)

Although he isn't ready to divulge the identities of any jocks set to join the project, he hints that they're likely to turn heads among country radio listeners in Denver, reports Westword.com.

Hager adds out that iHeartMedia "owns 256 country stations across America. The industry power we have by owning that many country stations — and the premieres and exclusives we get makes our content second to none — affords us a tremendous amount of research into what the country listener wants, and that includes the best-testing names. We know about that, too."

Hager doesn't expect a huge amount of confusion over the change. "This past week, we've been doing nothing but promoting BPI's shift over to 107.9, and we also have a marketing plan with TV, billboards and a pretty big social-media presence to ensure that everyone knows where to go. And at the beginning of the year, we'll launch a pretty significant marketing plan for 106.7 The Bull."

Until then, Hager is looking forward to seeing where the (cow) chips will fall. In his view, "This will shake the radio community in Denver in a really big way."