iHM Launches SmartAudio Digital Sales Tool

iHeartMedia introduced its SmartAudio digital data advertising product, an added feature of its groundbreaking programmatic solution, at its “SoundFront” advertising industry event.

SmartAudio leverages the power of iHeartMedia’s programmatic solution to help advertisers evaluate, plan and buy broadcast radio, enabling them to build innovative campaigns that target key audience segments.

SmartAudio provides brands with even more effective ways to reach their audiences. With SmartAudio, iHeartMedia can now mine its unparalleled digital data from more than 95 million registered iHeartRadio listeners, along with leading second and third-party digital data, consumer and behavioral resources and social networks, to create robust audience segment profiles –including Millennials, auto intenders, mothers and more.

Tim Castelli

Advertisers will be able to utilize these enhanced profiles to select the best broadcasting schedules and methods to reach their targeted consumers. By utilizing the product’s capabilities, brands will receive the massive scale of broadcast radio and the targetability of digital. iHeartMedia has already developed more than 700 SmartAudio audience segment profiles, and will continue to create more based on advertisers’ requests.

“Broadcast radio has the unparalleled advantage of real-time connection with consumers, giving the ability for advertisers to reach enhanced audiences at scale, and even tailor their creative messages for real-time,” said Tim Castelli, President of National Sales, Marketing and Partnerships for iHeartMedia.

“We’ve been testing SmartAudio with some of the top brands and we’re already seeing additional impact for those using it. They’re able to leverage the product’s flexibility to decide which specific ad to run based on something as simple as whether the local sports team won or lost last night’s game.”

SmartAudio is available now to all advertisers who want to utilize the power of broadcast radio to develop highly targeted campaigns that leverage the rich data sets only available via SoundPoint’s technology and analytics.