ICYMI: Relatability & Humor..Steve Harvey's Success Secret

Of all his media gigs, Harvey says the radio show is the least likely he'd give up.

Getting Hollywood buzz is one thing, but getting Hollywood buzzed is a feat few can pull off. Harvey is one of them, according to AdWeek.

He is the host of four hit TV shows right now—Little Big Shots on NBC, Celebrity Family Feud on ABC (last summer's biggest new series in total viewers and adults 18-49), the syndicated Family Feud and his syndicated daytime talk show, Steve Harvey—with a fifth, an ABC business-reality series tentatively titled Dream Funder, ordered for midseason—in addition to a daily morning radio show.

While networks are finding it tougher than ever to reliably draw audiences, Harvey is churning out one success after another, in a variety of genres and dayparts. Harvey's shows provide a model for networks and advertisers seeking a mass audience. "It has enabled me to cross all genres, all age groups," Harvey explains of his diverse programming. "I've got kids all the way up to grandmothers."

What's his secret?

A combination of relatability and humor, says Rob Mills, svp, alternative series, specials and late-night programming at ABC. "Especially now as the TV landscape gets more and more fractionalized, to have a big broadcast talent like that is just incredibly rare," says Mills. Telegdy, NBC Entertainment's president of alternative and late-night programming, compares Harvey's appeal to that of Jimmy Fallon: "They've got reach, they're relevant and people are happy to see them. I defy you to not start smiling when you see Steve Harvey."

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