The Weather Channel announced Thursday a new prime time network schedule set to debut January 31 that will feature two-hour original programming blocks preceded and followed by one-hour editions of the popular live evening show Weather Center.
“The Weather Channel has always had original programming – shows like Storm Stories have been viewer favorites for years. The new schedule will now make it easier for viewers to find those shows along with their local forecast on screen and ‘Local on the 8s,’” said Bob Walker, executive vice president, marketing and cross platform development. “Live weather coverage is the foundation of our network and makes up the vast majority of our content, and we think the addition of originals in prime time, featuring live updates twice an hour, gives our viewers more of what they have told us they want.”
Original programs on The Weather Channel will take a deeper exploration of the weather, going beyond forecasts to focus on the science behind weather and the impact of weather.
The mission of TWC is to be best at covering weather, locally and across the United States. When severe weather strikes, The Weather Channel preempts original programming to continue with its award-winning live coverage of weather events as it has done successfully for many years. This is a frequent occurrence – most recently, during the lake effect snow in early December and the Christmas weekend blizzard, original programming blocks were preempted every day to continue coverage highlighted by live field reports and analysis from the severe weather expert team.
What a crock. These cheesy programs, which they repeat in perpetuity, are just a way to save money and avoid having to pay on-air personalities.
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