Scott Shannon, the legendary radio personality and programmer, recently shared his insights on modern radio during his first-ever webinar this past Thursday. Here are some key principles he emphasized for making an impact in the radio industry today:
Plan Your Success: Shannon stressed the importance of having a solid plan. With strategic planning, radio stations can achieve their goals effectively.
Local Appeal in Any Market: Despite being a New York City station, Z100 focused on areas like Westchester, Long Island, and New Jersey. By sounding small in a big market and big in a small market, they created local appeal that fostered listener loyalty.
 |
| Scott Shannon |
Recapturing the Magic of Radio: Shannon pointed to the KVJ Show as an example of authentic, interesting, and compelling content. Curiosity and fun are essential traits for engaging radio.
Communication and Discipline: Using relatable terms on-air and focusing on the process rather than external pressures contribute to effective communication and discipline.
Management and Engagement: Shannon advocated for “Management by Walking Around,” emphasizing the value of engaging with everyone in the organization.
Attention to Detail: Great radio stations are built on a keyboard, according to Shannon. Jotting down and showcasing great ideas can highlight a station’s advantages effectively.
Engaging Younger Audiences: Shannon candidly acknowledged the challenges of attracting younger listeners. While shifting a station’s sound to appeal to them might alienate the core audience, he advised, “Not a hell of a lot you can do” in this regard. (Radio Ink)
No comments:
Post a Comment