- Weekly Top Ten Series and Specials (1/05-1/11)
- Tweets - Tweets ascribed to a linear TV episode.
- Unique Authors – Unique Twitter accounts that have sent at least one Tweet ascribed to a specific TV episode.
- Impressions - The number of times any Tweets ascribed to a TV episode were seen.
- Unique Audience - The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.
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Unique Authors and Tweets are a measure of relevant U.S. Twitter activity from three hours before through three hours after broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. Sports Events, Series, and Specials include those on Broadcast and National Cable Networks only. Series and Specials include new/live primetime and late fringe programming only. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks, denoted with an asterisk
Twitter has spent a lot of energy trying to convince the television industry that its service boosts publicity for shows. And networks for the most part agree: they’re happy to use Twitter as a free way to promote their stars and programs, tweeting alongside fans watching the show.
Now a new study from Nielsen may help Twitter’s claim that it is vital to the TV industry, WSJ reports. According to the report, tweets from viewers about a program can provide insight on how new programs might perform on their premiere nights. That, in turn, could tell advertisers ahead of time whether they should pump money into shows.
Twitter found that when viewers were exposed to TV marketing, it unsurprisingly correlated to a larger premiere audience. Factoring in viewer Tweets, Nielsen could provide even more accuracy in its predictions of which shows would do well. It’s not like Nielsen is saying Twitter is a hit-spotting oracle, but the report certainly bolsters Twitter’s case that it is an important tool for the advertising world.
Twitter has spent a lot of energy trying to convince the television industry that its service boosts publicity for shows. And networks for the most part agree: they’re happy to use Twitter as a free way to promote their stars and programs, tweeting alongside fans watching the show.
Now a new study from Nielsen may help Twitter’s claim that it is vital to the TV industry, WSJ reports. According to the report, tweets from viewers about a program can provide insight on how new programs might perform on their premiere nights. That, in turn, could tell advertisers ahead of time whether they should pump money into shows.
Twitter found that when viewers were exposed to TV marketing, it unsurprisingly correlated to a larger premiere audience. Factoring in viewer Tweets, Nielsen could provide even more accuracy in its predictions of which shows would do well. It’s not like Nielsen is saying Twitter is a hit-spotting oracle, but the report certainly bolsters Twitter’s case that it is an important tool for the advertising world.
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