Saturday, June 20, 2020

Consumers Warming Up To A Sense of Safety

by Felix Richter, Statista

People remain limited in their choices on what to do in their spare time. While businesses are gradually reopening across the United States, many Americans are still hesitant to return to normalcy as the coronavirus threat still lingers.

According to a poll regularly conducted by Morning Consult over the past few weeks, Americans are gradually restoring a sense of safety, but the majority still feels uncomfortable engaging in popular pastime activities.

Infographic: Consumers Are Gradually Restoring a Sense of Safety | Statista You will find more infographics at Statista

Between June 9-11, 41 percent of respondents felt comfortable going out to eat. Six weeks earlier, only 18 percent would have been comfortable doing so. As the following chart shows, the level of comfort is still much lower for other activities. Only 23 percent would go to the movies comfortably at the moment and just 12 percent would feel safe traveling abroad. These numbers show that opening back up is one thing, but rebuilding consumer trust is an entirely different proposition.

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