Still, contests are much more in the ballpark of traditional radio than satellite or pure-play online stations, so he was especially interested: Could contests be another weapon in radio’s battle with the upstarts???
To find out, Kassel & Company did an online survey with 608 18-to-64 year olds who had cumed an FM or AM station in the past week. One of the results of the survey concluded contesting could be a real edge for a traditional radio station.
So, what this says is: Most listeners won’t be affected by your contest one way or another. But at least a third will, and that bump comes with minimal downside.