Study: More Women Listen To Streams Than Men

Nielsen recently presented a white paper study of streaming audio usage rates in several European countries and the USA.

According to a posting at audio4cast.com, the study shows that streaming audio usage is growing at different rates in France, Spain, the UK, Germany, Italy and the US. Licensing issues and other factors such as awareness and understanding of streaming audio were some reasons for the discrepancies.

The USA has the widest offering of streaming audio services of all the countries. In the US, Nielsen watched behavior with an extensive list of sites – Pandora, Last.fm, Rhapsody, Jango, Napster, Project Playlist, Slacker, Mog, ReverbNation, Scour, TuneGenie, AudioRealm, iHeartRadio, Goom Radio, Mixcloud, Blip.fm and LiveMixtapes.com and notes that Pandora is undisputedly the dominant streaming service in the States.

Streaming music audio services’ active reach in the USA was 10.2%.

The services reach mainly younger consumers with the largest group of consumers females 18-24 at 18% reach in that demographic. Nielsen also notes that overall streaming audio is more popular with women than men.

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