Jacobs Media's annual Techsurvey is the radio broadcasting industry's largest survey, with this year’s study seeing participation from 500 radio stations, yielding more than 31,000 surveys from core radio listeners.
The 20th annual study will be presented Thursday, April 25th at 2:00pm ET / 11:00am PT. This year's survey is packed with rich data covering a variety of new topics, and we are excited to share these findings - along with all the familiar trending data on radio listener technology usage and behaviors - with you and your staff, including:
- The in-car rebound, who is working from home, and how are both listening environments impacting radio overall? Radio faces fierce competition in the car, and home radios continue to disappear. Has radio maintained its edge in key listening locations?
- What expectation do radio listeners have for engaging with their favorite radio personalities and hosts? What opportunities exist for on-air talent to build on radio’s local advantage?
- Is Artificial Intelligence (AI) seen as exciting, worrisome, or both? How do radio listeners perceive AI’s personal and societal impact? And what are their expectations about how this technology may or may not be used by radio?
What can be learned about how and listeners tune to their favorite radio stations? The webinar will explore radio’s core strengths and examine the trends to see if there are any new vulnerabilities to address. Are personalities still overshadowing music on the hierarchy of why respondents listen to broadcast radio?
Techsurvey 2024 is presented in partnership with Inside Radio and is sponsored by Quu. To register for the webinar, please click: HERE
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