Greg Ashlock is relinquishing his role as CEO of iHeartMedia's Multiplatform Group to head the iHeart Influencer Network. iHeartMedia President, CFO and COO Richard Bressler assumes Multiplatform Group CEO duties during the interim. Ashlock was named CEO of the Multiplatform Group when it was formed in February, 2021. Previously, he served as President of iHeartMedia Markets Group West Division. iHeartMedia Markets Group includes the company's more than 860 radio stations in over 160 markets. This group also oversees Premiere Networks, the Total Traffic and Weather Network and BIN.
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| Greg Ashlock |
iHeartMedia shared the news in the following internal memo:
Team,
As we look at the advertising marketplace, influencers are the highest growth new category for advertising spend, expected to grow to $26 billion next year in the U.S. As a talent-first company built around the most important influencers in the world, iHeart sits at the center of that universe - and this enables us to take full advantage of this opportunity.
Greg Ashlock, CEO of our Multi-Platform Group, has a strong passion for our influencer position and has approached us to lead our efforts in this space - focusing specifically on creating innovative cross-platform partnerships between our influencers, marketers and brands. As much as we hate to lose Greg as the CEO of the Multi-Platform Group, we are certain he is the best choice to lead this important new growth area for our company. Effective immediately, Greg will begin transitioning into this new fully-dedicated role as President, iHeart Influencer Network, reporting directly to us. Rich will become interim CEO of the Multi-Platform Group in addition to his other responsibilities as our President, COO and CFO, and Greg's current reports will report directly to Rich.
Bob and Rich"
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