When wildfires swept through Southern California, residents urgently needed real-time, reliable information to stay safe. That was when LA’s KNX News stepped in with around-the-clock coverage that became a true lifeline. Over-the-air, online, or through push alerts, KNX News kept everyone connected and informed according to Audacy.
For many, the over-the-air signal remained the go-to source for immediate and trustworthy updates. In the face of power outages, cell service disruptions, and evacuation orders, KNX News provided information exactly when it was needed. With roads clogged by evacuees, radio helped cut through the confusion by relaying official statements in real time.
KNX News reporters have been the eyes and ears in the fire zones for listeners desperate for information about what was happening to their homes and communities. Veteran reporter Pete Demetriou was the first to report that homes along Pacific Coast Highway were burning, offering harrowing live descriptions from his vehicle.
Listeners and KNX News staff alike experienced the devastation firsthand. One reporter, Nataly Tavidian, learned that her family home had been destroyed. She went on-air to describe the wreckage in real time, sharing her heartbreak so others facing similar losses would know they were not alone.
It started the week of January 5, 2025, when Google Trends showed record searches for KNX. As the fires worsened, KNX News drove a steep jump in app downloads, reflecting how urgently people needed live, accurate updates. Compared to the previous week, streaming climbed significantly. Plays rose by 309%, unique listeners by 212%, and total listening hours and average active sessions were both up by 160%.
Over-the-air listening also saw a significant increase, with KNX News listening rising by 354%. For many listeners, particularly those facing power or internet outages, KNX’s signal provided an essential source of real-time information during the crisis.
On social media, KNX News extended its reach even further, generating more than 17 million impressions and 670,000 engagements across Instagram, Facebook, TikTok, and X during the week of the fires. This broad digital presence ensured critical updates were available across multiple platforms, keeping communities informed and connected.
While KNX News stays focused on fire coverage, sister music stations The Wave, KROQ, K-Earth, JACK-FM and Channel Q offered Angelenos an escape. The stations carried regular fire updates via KNX News and of course information on donations, but otherwise stuck to music and entertainment. “It’s a difficult balance as you don’t want to be insensitive to what is happening in the community but you also want to offer an escape,” Federman said. “The team is doing a great job setting the right tone and offering comfort in a scary situation.”