Prime Video’s “Thursday Night Football” package is off to its best start in three seasons, averaging 17.44 million viewers through three games — 9% ahead of the same point last year, with a Dallas Cowboys game still to come this week.
Steelers-Browns in Week 4 drew 16.59 million viewers, 19% more than Seahawks-Cardinals in the same window a year ago. The game aired against the decisive Game 3 of the Phillies-Braves National League Wild Card series, which drew 6.1 million viewers on NBC — the best Game 3 of any Wild Card or Division Series since Mets-Dodgers on Fox in the 2006 NLDS. A night earlier, Red Sox-Yankees posted the best Game 2 of any Wild Card or Division Series since 2007, with 7.4 million viewers in prime time on NBC.