Atlanta Radio: iHM Launches The Beat

iHeartMedia Atlanta has unveiled its latest radio station:  WWPW The New 96.1 The Beat. This newest addition to the Atlanta airwaves promises a fresh and dynamic listening experience.

Here are some highlights about 96.1 The Beat:

• Format: The station’s format caters to contemporary music tastes, blending genres such as hip-hop, R&B, and urban hits. Expect a vibrant mix of chart-toppers, classic favorites, and emerging tracks.
• Local Flavor: As an Atlanta-based station, 96.1 The Beat aims to reflect the city’s energy, culture, and diverse musical scene. Listeners can anticipate local artist spotlights, community engagement, and events.
• On-Air Personalities: Tune in to catch engaging on-air personalities who will keep you entertained, informed, and connected. Whether it’s morning shows, drive-time DJs, or late-night vibes, they’ll be your companions throughout the day.
• Interactive Content: The station encourages listener participation. Look out for interactive segments, contests, and social media engagement. Your voice matters!
• Streaming and Digital Presence: Beyond traditional radio, 96.1 The Beat will have a strong digital presence. Stream it online, follow their playlists, and stay updated on exclusive content.

"I am thrilled to announce The Beat Just Got Bigger. 96.1 The Beat is the new home for Hip Hop, R&B and the Breakfast Club/ Heard all over the A-T-L. By switching to a more expansive frequency, we're not just amplifying the sound of Hip Hop and R&B in Atlanta -- we're amplifying the voices and stories of our community reaching even more listeners in Metro Atlanta," said Program Director Vladimir Scott. "This enhanced reach gives our amazing on air talent a larger platform to connect with listeners and celebrate the culture that defines Atlanta."

"Atlanta has a robust and flourishing economic business environment, a fascinating community of people from every part of the world and an incredible music culture and heritage," said iHeartMedia Atlanta Metro President Vladimir Scott. "This expansion signifies a powerful connection with the community, and 96.1 The Beat is poised to become the heartbeat of Hip Hop and R&B in Atlanta."

March 2024 PPM Analysis:  HERE