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Thursday, November 30, 2023

Miami Radio: New Local Programming Debuts On Radio Libre 790


Audacy unveiled a new weekday programming lineup for Radio Libre 790 (WAXY-AM) in Miami, highlighted by three new local shows built to entertain and inform South Floridians. The new lineup is effective immediately.

The station concurrently names Miguel ‘Mijo’ Irizarry as Brand Manager. In this role, Mijo will oversee the station’s content strategy, talent, operations and branding.

“Mijo's extensive experience and passion for Hispanic radio make him the perfect person to usher in the next chapter of Radio Libre,” said Claudia Menegus, Regional President, Audacy. “He will play a pivotal role in shaping our content strategy, enhancing the brand, and continuing our vision. Together, we look forward to delivering a fresh and vibrant listening experience that resonates with our diverse audience."



Mijo
“Our team is committed to top-tier content, balancing Spanish-language media, and we're grateful for this opportunity to emphasize the importance of the Hispanic audience locally and nationally through this new lineup,” said Mijo.

New programming includes:

  • “Despierta Miami” con Eli Escobar, 6:00 a.m. to 10:00 a.m. ET
  • “Despierta Miami” features local news and national and global trends, including timeless music weaved in for the listeners of Dade, Broward and Palm Beach counties.
  • Escobar began her radio career with sister station Mega 101 (KLOL-FM) in her native Houston, TX in 2006, where she co-hosted the morning show until 2013. In 2015, she served as morning traffic anchor for the market, concurrently hosting middays on Mix 96.5 (KHMX-FM) until 2022.
  • “En este Pais” con Lourdes Ubieta, 11:00 a.m. to 2:00 p.m. ET
  • Market veteran Lourdes Ubieta returns to deliver a dynamic three-hour broadcast with insights on current affairs, diverse interviews and listener participation. Ubieta is a seasoned media professional recognized as one of the most influential conservative Hispanic female journalists in the U.S. Her career spans TV, radio and political marketing.
  • “El Show de Jorge Bonilla,” 2:00 p.m. to 6:00 p.m. ET Jorge Bonilla delivers sharp political analysis that cuts through the noise of national and local issues and insights that resonate throughout the Hispanic community of South Florida.
📻Listeners can tune in to Radio Libre 790 (WAXY-AM) in Miami on air and nationwide on the Audacy app and website. Fans can also connect with the station via X, Facebook and Instagram.  

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