Edison Research Releases Q3 2023 Share of Ear Audio Dial

Share of Ear®, the unique study from Edison Research that measures the full audio space and how much the audio average American consumes in a typical day, has just been updated with third quarter data.

The graph below shows the Q3 2023 data for the Share of Ear Audio Dial, which shows the percentage of daily listening that Americans age 13+ spend with each type of audio.

Changes since our second quarter update: 

•  Podcasts gained one point to another new all-time high of 11% of all daily time spent with audio by those age 13+ in the U.S. 
• AM/FM Radio (which combines over-the-air with listening to radio stations via their streams) is up one point. AM/FM Radio was down one point in Q2, so essentially 
• AM/FM Radio is flat compared with Q1 2023
• Streaming Music is up one point Owned music (listening to CDs, vinyl, owned digital files, etc.) dropped two points.

AM/FM Radio makes up the largest share of listening, accounting for 37% of daily time with audio among those age 13+. The vast majority of that listening (32 percentage points) is to AM/FM over-the air signals. Streaming music takes the next largest share at 19%, followed by YouTube for music and music videos (not the streaming service YouTube Music) at 14%, podcasts at 11%, SiriusXM at 8%, and owned music at 5%. Music channels on TV, such as Music Choice, make up 3% of daily audio consumption, and Audiobooks make up the final 3%. Other sources account for less than 1% of listening.