Is Nielsen Still The Gold Standard in Radio Ratings?

With over 25 years of radio experience, Steve Allan has programmed a variety of radio formats, with winning radio stations in Washington, DC, Boston, Detroit, and Cincinnati, He has also held a number of corporate programming positions and is now Programming Research Consultant for the Research Director, Inc.

Allan is a self-proclaimed 'data-geek' who is on the bleeding edge of the needs and challenges of programmers in today's radio/audio environment, and the best ways to crack the ratings code for measurement and performance.

Some key questions Steve addresses:

• What are the limitations of Nielsen ratings, and what other metrics should you be looking at?
• Why is it important to focus on trends over time?
• What is total line reporting and why is it important for streaming?
• Why smart programmers should use a variety of metrics to get a complete picture of listenership?

Allan talks with David Martin and Kipper McGee on their Podcast:  Bandwidth on Demand

📻Allan breaksdown the August Ratings: HERE