Audacy Sacramento teamed up with Roseville Hyundai, Elk Grove Hyundai and Folsom Lake Hyundai for “Delivering Christmas,” a toy drive benefiting local children in the foster care system. All toys collected benefit Stanford Sierra Youth and Families, who will distribute toys to children throughout the Sacramento area.
From November 21 to December 10, ALT 94.7 (KKDO-FM), 96.9 The Eagle (KSEG-FM), 98 Rock (KRXQ-FM), 102.5 KSFM (KSFM-FM), 106.5 The End (KUDL-FM), and ESPN 1320 (KIFM-FM) devoted on-air programming to encourage listeners to deliver new, unwrapped toys to Hyundai locations throughout the region. The campaign culminated with an event at Folsom Lake Hyundai on December 10, featuring stations’ on-air talent who were present to help spread cheer for those that came to make donations.
“We’re extremely proud to have collaborated with some of our local Hyundai dealers to help make the holiday season a little brighter for the children of our community,” said Stacey Kauffman, Regional Vice President, Audacy Northern California. “Events like these demonstrate radio’s ability to leverage its voice to bring listeners together in times of need, and this event is a testament to the local connection our brands have with them.”
“There are so many families in need here in our own backyard,” said Chris Shaffer, President, Sacramento Hyundai Dealers. “The Sacramento Hyundai Dealers were happy to partner with Audacy and Stanford Sierra Youth and Families to help fill those needs and make the holiday a little bit brighter for some Sacramento children.”
“We filled up two vehicles of toys and we are so thankful for those that provided toys and cash donations,” said Karla Zaragoza, Community Engagement Manager, Stanford Sierra Youth and Families. “Items collected will go to serve children in of our mental health of foster care programs.”
Supporters can continue to make monetary donations by visiting www.ssyaf.org/donate.
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