May 2020 PPMs Day 1: NYC, L-A, Chicago, 9 Other Markets

Nielsen on Monday, June 8, 2020 released the first batch of May 2020 PPM data for the following markets:

  1  New York

  2  Los Angeles

  3  Chicago

  4  San Francisco


  5  Dallas-Ft. Worth

  6  Houston-Galveston

  8  Atlanta

  9  Philadelphia

 20  Nassau-Suffolk (Long Island) NY

 25  Riverside-San Bernardino CA

 37  San Jose CA

 42  Middlesex-Somerset-Union NJ

➤Note a flag from Nielsen:  Given the anomalous nature of audience behavior during the COVID-19 Public Health Emergency, it is Nielsen's position that future buying and planning decisions for periods that fall outside the COVID-19 crisis should not be made using COVID-19 impacted audience estimates.

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