Waco TX Radio: KWBT Prepares Flip To Sports

Edward Media LLC has announced  ita KWBT 94.1 FM has announced it will be dropping its Urban format on October 1 for sports.  The station will brand as CBS Sports Radio Central Texas and will include both local and national sports programming.

“We’ve been waiting for this opportunity for a couple of years now,” said Rich Richardson, a 14-year veteran of the Waco radio scene who will serve as the general manager for both stations. “When this opportunity arose, our ownership group jumped on it. … But it’s been a couple or even three years in the making.”

According to wacotrib.com, the new 94.1 FM will feature a pair of local sports talk shows in the morning. Richardson will host “Go Big or Go Home” from 6 to 9 a.m., while longtime local broadcaster Lark Smith will host “Order in the Court” from 9 to 11 a.m. National programming on the weekday schedule will include Jim Rome’s show from 11 a.m. to 2 p.m., followed by Tiki Barber and Brandon Tierney from 2-5 p.m.

KWBT 94.5 FM (3.2 Kw) Red=60dBu Local Coverage Area

For more than two decades, the primary sports talk radio source in the Waco area has been ESPN Central Texas, owned by M&M Broadcasters. On 1660 am, ESPN Central Texas airs four local sports talk shows every weekday, in addition to providing play-by-play for area high school events. It’s also the flagship station for Baylor athletics, and serves as the local affiliate for the Dallas Cowboys, Texas Rangers and Houston Astros, the latter on Fox Sports 1590 AM, another frequency owned by M&M Broadcasters.

ESPN Central Texas manager David Smoak said that he welcomed a new addition to the local radio landscape.