ID Radio: KNBL Simulcast Launches New Variety Hits Format

Riverbend Communications' KNBL 1260 AM Idaho Falls and K266AF Pocatello ID has launched a new variety hits format branding as Cannonball 101.1.

Cannonball 101.1 features “the greatest hits” from the 1950s until today. The station previously aired a religious format.

K266AF 101.1 FM (250 watts)

“There are so many great songs that don’t get any airplay anymore that are very iconic and bring back endless memories,” says Jade Davis, the program director for Cannonball 101. “I know that when I hear Buddy Holly’s ‘That’ll be the Day,’ I always think of my mom teaching me how to dance in the front room of our house. We wanted to make something fun and I feel we’ve done just that with Cannonball 101.”

According to eastidahonews.com, Davis has been working with Riverbend Communications managers since July to get Cannonball ready to launch. He says they envisioned the station being played at summer beach parties where listeners can relax around the pool and have a good time.

The station will have its “10 song cannonball run” every hour and rather than having a traditional morning show, guest DJs will be on the air from 6-10 a.m. each weekday.

“We invited other DJs in our building to do the morning show and we’ll also have some iconic DJs from years past coming in,” Davis says. “You may recognize them from the 80s when all these songs were new. It should be a lot of fun.”