Westwood One Launches New Lite AC 24-Hour Format

• New Format to Feature Music from the 70’s to Today

Westwood One announced today that it will launch a traditional Lite AC 24-hour format, fully hosted and featuring a wide variety of music from the 70’s through today. The new satellite-delivered format will launch on Monday, July 11.

Lite AC will feature core artists like Billy Joel, Celine Dion, Chicago, Elton John, Fleetwood Mac and Hall & Oates, and will also include artists like Adele, Michael Bublé and Whitney Houston. The format will offer personalities with warm, family-friendly presentations, bringing back a true “at work” listening experience.

Cheri Marquart

Lite AC will be offered on Westwood One’s Total platform, with a structured-break, exact-timed hour, but with numerous opportunities for station and market identification.

Kirk Sterland

Lite AC joins other current-based contemporary formats Hits Now and Hot AC on the Westwood One lineup. The new format will be programmed by Cheri Marquart, VP/Programming, Contemporary Formats, and Jonathan Steele, Director of Operations.

“Our affiliates have asked for an alternative to our Adult Contemporary format, which, in keeping with the evolution of AC, is a little more upbeat now. Lite AC will fit a nice slot between our Adult Standards, on the gold side, and our current-based AC and Hot AC formats,” commented Kirk Stirland, President of Programming at Westwood One.

For more information, a link to a sample stream and availability in your market, contact Pat Crocker, at 720-873-5170, or pcrocker@westwoodone.com