MA Radio: Groups Merge To Form Coastal Media Partners

Port Broadcasting, LLC of Newburyport, MA, Aruba Capital Holdings, LLC of Exeter, NH, and Garrison City Broadcasting of Dover, NH, announced Monday that they are merging together to form a new media company called Coastal Media Partners.

The new regional enterprise will serve Northern Massachusetts, coastal New Hampshire and Southern Maine and will include the following radio stations:

• Nostalgia WNBP 1450 AM & W291CC T-FM in Newburyport
• Nostalgia WWSF 1220 AM in Sanford, ME
• Classic Rock WXEX 1450 AM / 92.1 FM in Exeter, NH
• Talk WTSN 1270 AM  and WBYY 98.7 The Bay in Dover, NH. 

The agreement includes the radio stations and digital assets, such as live streaming and websites, of all six stations.

Port Broadcasting’s Carl Strube and Pete Falconi will run the day-to-day operations of the new company, with sales teams now offering advertising across all of the combined stations, whose variety of programming appeals to a broad range of listeners.

“There is a great deal of synergy in this merger. All of the stations are very community-focused but offer different brands to attract different demographics. The overall radio signal footprint spans geographies to reach a population of just over 2 million people,” explained Port Broadcasting Owner and Operations Manager Pete Falconi.

The merger will take place immediately. Coastal Media Partners is expected to benefit by the knowledge and expertise of the combined staff.

“We look forward to working together to create tremendous local radio opportunities and programming,” said Carl Strube, Port Broadcasting General Manager and Co-Owner.