Infographic: Radio vs. Streaming By Generations

A new infographic from Edison Research is a strong visual as to what generations are listening to most to music streaming.

As expected the older the generation, terrestrial radio looks better.  However, of those 13-34, radio shows it still has impact.

According to Edison’s Q2 2015 Share of Ear study, Millennials (ages 13 to 34) listen to AM/FM radio almost twice as much as streamed music with a 39 share for radio, compared to a 21 share for streaming audio. Radio stations get credit for their own live audio stream, but Edison says that’s a minor contributor to overall radio listening.

Edison notes the current U.S. population is nearly evenly divided into three key demographic groups – persons aged 13 to 34, adults 35-54 years-old and adults 55+.