L-A Radio: iHM's KRRL Looks Real

KRRL's Big Boy

The big news during the month of March was the big move made outside of the Top 5 (6+ AQH Total Week)

iHeartMedia’s KRRL 92.3 FM RealFM spiked 2.5—3.2, even though new morning personality Big Boy was on-air for just half the month.  Looking at the 18-34 demo, RealFM surged from a #11  to number 2.  Big Boys former station KPWR 106.7 FM dropped  3.6—2.8 falling to #14 6+

As for the Top 5: iHM’s Top40 KIIS 102.7 FM tops the ladder with an uptick 5.3—5.3, Clustermate KOST 103.5 FM was off 5.2—5.1 to end up in the #2 spot.  CBS Radio’s Classic Hits KRTH 101.1 FM wobbled 5.1—5.0 to tie iHM’s KBIG 104.3 FM at #3, which was steady at 5.0 for the month. Fifth place went to CBS Radio’s Top40 KAMP 97.1 FM which lost 4.3—4.0.

Also of note, Bonneville Classic Rock KSWD was up 3.7—3.9, March was market veteran’s Mark Thompson first full month on-air at the station.

25-54: KIIS…KOST…KBIG…KCBS-FM…KAMP

18-34:  KIIS…KRRL (from #11 last month)…KBIG…KAMP…KPWR

18-49:  KIIS…KBIG…KOST…KAMP…KRTH

Cume:  KIIS-FM 3,846,600…KBIG-FM 3,780,700…KOST-FM 3,519,300…KRTH-FM 3,068,000…KAMP-FM 2,861,900