Chicago Radio: Country Upstart WEBG Bests WUSN 25-54

News simulcast WBBM 780 AM / 105.9 FM is on the mountain top for the third straight month, even though the station dropped 7.4—6.8 (Nielsen: 6+ AQH Total Week).

Closing in is iHeartMedia’s UrbanAC WVAZ 102.7 FM V103 which was up 6.3—6.5. At #3 is Hubbard’s AC WTMX 101.9 FM, up 5.3—5.6,   iHM’s Top40 WKSC 103.5 FM was #4 with a steady 4.2—4.2 (WKSC remains the market’s Cume leader).  CBS Radio’s Top40 WBBM 96.3 FM B-96 was also steady at 3.9—3.9, and placed in the number 5 spot.

Worth noting:  After just three months iHM’s Country WEBG Big 95.5 FM bested heritage WUSN 99.5 FM in the 25-54 demo during the month of March.  The CBS Radio country outlet tallied a 2.2 share during March. Meanwhille, WEBG squeaked by with a 2.3.  In the 18-34 demo, the stations tied at 2.9.  Overall 6+ WEBG 2.3 ranked #18, trailing WUSN at #15 with a 2.6. WUSB still has the Cume advantage 6+.

25-54:  WTMX…WVAZ…WKSC…WOJO…WBBM-FM

18-34:  WKSC…WGCI…WBBM-FM…WTMX…WKQX

18-49:  WTMX…WKSC…WVAZ…WBBM-FM…WOJO

Cume:  WKSC-FM 2,338,500…WTMX-FM 2,297,300…WBBM-FM 2,219,800…WLIT-FM 1,976,600…WBBM-AM 1,591,600

Top 5 Morning Shows 6+:

#1 Again

1  WBBM..Felicia  Middlebrooks and Paul Cassidy
2  WTMX..Eric Ferguson and Kathy Hart
3  WVAZ..Steve Harvey
4  WGN..Steve Cochran
5  WOJO..Raul Molinar, Sylvia del Valle and Andres Maldonado