Boston Radio: March PPMs Helps WBZ-FM Win 25-54

CBS Radio's WBZ 98.5 FM The Sports Hub finished first overall 25-54 and across all four day parts in the Boston market during the three-month winter Nielsen Audio Ratings period, which includes the March PPMs.

The Sports Hub earned an 11.3 share overall in the men 25-54 demographic from the period of January 1-March 25, according to boston.com.  Entercom's WEEI 93.7 FM finished third overall with a 7.0 share, up significantly from last winter. Classic rock station WROR 105.7 FM was second  with a 7.9.

From the March PPMs:

25-54: WROR...WXKS...WBZ-FM...WMJX..WKLB

18-34: WKLB...WXKS...WJMN...WMJX...WBQT

18-49: WXKS...WKLB...WBZ-FM...WROR...WMJX

Cume: WMJX 1,340,000...WXKS 1,316,700...WROR 1,067,800...WODS-FM 820,400...WKLB 814,300