Kicking off March 25, the partnership will combine the resources of two powerhouse news organizations and their award-winning journalists, providing in-depth content on multiple platforms. The initiative will provide comprehensive coverage of news, weather and traffic on TV, radio, online and on mobile devices.
NBC4 and WTOP will team up to cover breaking news in a collaborative way that's unprecedented in the D.C. area, and reporters from both NBC4 and WTOP will be showcased on each other's newscasts.
"The combined forces of two dynamic, cutting edge newsrooms working together on all platforms will be powerful," said Jackie Bradford, president and general manager of NBC4. "This partnership will serve people throughout the Washington area well by delivering them the most up-to-date local news, information and weather."
WTOP Senior Vice President and General Manager Joel Oxley added, "The Washington region is the most educated and information-hungry market in America. WTOP and NBC4 are committed to serving the needs of our community with timely, accurate news from the most trusted teams of journalists in the nation's capital."
Not good. This says much about the heads of both organizations. Two sources I would not want to rely on for news coverage. When an organization cannot do well enough on its own is a clear sign of failure of leadership and failure to get the job done. "Partnering" is a clear sign of weakness in the news business.
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