Chicago Radio: Mancow Mornings Coming To WLUP

Mancow Muller

Chicago market veteran Mancow Muller has been selected as the next morning personality on WLUP 97.9 FM The Loop.

Mancow was delcared 'winner' of a four week on-air promotional audition which also included on-air stints from Liz Wilde, Aba Kannan and Shadoe Stevens.

No start date has been announced by the iconic Classic Rocker owned by Cumulus.  As part of the promotional audition, the station is now making an "offer" to Mancow.  No one doubts he'll accept.

Mancow has been on "a break" since last October when his "Mancow Mashup" morning show ended its two-year run on WPWR-TV due to poor ratings and lack of advertising support.  The show was also syndicated to smaller market stations.

Media blogger Robert Feder notes the 48-year-old Muller will be broadcasting from the same Merchandise Mart suite he left in 2006 when he was fired from alternative rock WKQX FM 101.1, then owned by Emmis Communications. By that time, “Mancow’s Morning Madhouse” had become the target of numerous complaints for broadcast indecency and the subject of a $300,000 settlement with the Federal Communications Commission.

In the latest Nielsen Audio survey, The Loop ranked 22nd in mornings with a 1.4 percent share.