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Thursday, February 19, 2015

D-C: Radio: Weather Is Bad, That's Good News For WTOP


Goodbye to the mistletoe and holly, hello to winter's ice and snow. Good news for Hubbard's All-News WTOP 103.5 FM as it rebounds 6.1—9.2 (6+ AQH) in the January PPMs released Wednesday by Nielsen. The 9.2 is WTOP's highest share since last January.

The other N/T in town also did well. American University's non-com WAMU 88.5 FM spiked 6.4—7.9, good for #2. Howard University's UrbanAC WHUR recovered from the Holiday blahs moving 5.5—6.0 to end up at #3. iHeartMedia's AC/Holiday Hits WASH 97.1 FM returned to earth, plunging 13.6—5.6 (a full share better than last Jan) dropping from #1 to #4. Clustermate Top 40 WIHT 99.5 FM /HOT had an uptick 5.1—5.2 to remain at #5 in the market.

25-54: WTOP (rebounds from #5)...WWDC...WHUR...WASH...WAMU

18-34: WIHT...WKYS...WWDC...WPGC...WBIG

18-49: WIHT...WHUR...WTOP (rebounds from #10)...WWDC...WASH

Cume: WASH-FM 1,265,500...WTOP-FM 1,195,400...WIHT-FM 1,188,300...WBIG-FM 852,000...WIAD-FM 787,600


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