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Friday, January 2, 2015

Tampa Radio: Bubba's Back And Beasley's Got Him


Bubba the Love Sponge Clem is expected to be returning to the Tampa airwaves on Monday at a station yet to be determined, he officially confirmed on his website.

All signs, however, point to Clem making his return when WHFS 98.7 FM, formerly known as The Fan.


Clem, who was dropped by Cox’s WHPT 102.5-FM The Bone in August, had been teasing a return to Tampa on various social media sites. But a posting on his website says his show is on a holiday break but “will return on January 5th, 2015 — which coincides with the Bubba Radio Network’s debut on a new station in the Tampa Bay market.”

WHFS 98.7 FM (50Kw) 60dBu Coverage
At the same time, WHFS — which abruptly dropped its sports format last month — recently launched a redesigned website that touts listeners to tune in on Monday for “a big announcement.”


That announcement will include the revealing of a new format. The station currently is asking listeners to vote on choices ranging from classic country, hip-hop/R&B, Christian rock, and “everything that rocks.”

In December, speculation started that Bubba’s return would be on 98.7. That station was recently purchased by the Beasley Broadcast Group and has registered such Internet domain names as 987Bubba.com and Bubba987.com.

For a time Friday Beasley, aired a simulcast of its station WRBQ 104.7 FM Q105 on 98.7 FM leading some to wonder if maybe the Classic Hits format would move to 98.7, and a new format would be launched on 104.7 FM.  However, that doesn't seem resonable, when you consider the heritage Q105 enjoys in the market.

Bubba intends to hold a press conference about the return at some point on Monday, WFLA-TV8 reported.

“Things are going to get very interesting Monday morning,” the station quoted him as saying.

Meanwhile, Beasley's WHFS 1010 AM has dropped CBS Sports Radio and flipped to Business Talk, with programming from sister Business Talk WSBR 740 AM from Boca Raton, FL.

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