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Thursday, January 22, 2015

DC Radio: Santa Makes WASH-FM #1

iHeartMedia's WASH 97.1 FM has the Christmas hits to thank for its terrific showing in the Holiday Book issued Wednesday by Nielsen. Not only did the station AQH surge 8.6—13.6 for a 6+ win, but also took the demos. WASH ended up #1 25-54, 18-34 and 18-49, plus enjoyed a shot of Cume topping 2M.

American University's N/T WAMU 88.5 FM was off 6.8—6.4, but managed to land in the #2 spot.

Many DC stations felt the effects of WASH-FM's Holiday, but WTOP and WIHT appear to have impacted the most.

Hubbard's News WTOP 103.5 FM lost almost a full share 7.0—6.1. It fell to the #3 spot 6+ and to #5 25-54. Howard University's UrbanAC WHUR 96.3 FM dropped 6.2—5.5, but retained it's #4 ranking and iHM's Top 40 WIHT 99.5 FM Hot99-5 chilled 5.5—5.1, landing at #5 6+ and dropping to #4 25-54.

25-54: WASH...WHUR...WWDC...WIHT...WTOP

18-34: WASH...WIHT...WKYS...WPGC...WWDC

18-49: WASH...WIHT...WHUR...WWDC...WAMU tied WKYS

Cume: WASH-FM 2,017,300...WIHT-FM 1,194,800...WTOP-FM 1,020,500...WIAD-FM 839,500...WPGC-FM 798,600

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