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Wednesday, December 24, 2014

DC Radio: Santa Is Market's #1 Jock

As you may suspect, iHeartMedia's WASH 97.1 FM wishes Christmas could last all year 'round as it exploded in the December PPMs issued Tuesday by Nielsen. WASH surged 4.8—8.6 (6+ AQH) to capture the #1 position in D-C's Top 5. The station also was #1 25-54 and #1 in Cume.

Hubbard's News WTOP 103.5 FM fell 7.4—7.0, good for #2..followed by American University's N/T WAMU 88.5 FM, which jumped 6.0—6.8. At #4, Howard University's UrbanAC WHUR 96.3 FM (7.0—6.2) and at #5 it's iHM's Top40 WIHT 99.5 FM which dropped 6.5—5.5.

25-54: WASH...WHUR...WWDC...WIHT...WTOP

18-34: WIHT...WASH (up from #8)...WKYS...WPGC...WWDC

18-49: WASH...WIHT...WHUR...WWDC...WAMU

Cume: WASH-FM 1,456,400...WIHT-FM 1,187,400...WTOP-FM 1,145,800...WIAD-FM 863,300...WBIG-FM 814,600

© 2005-2014 Arbitron Inc. All Rights Reserved. Arbitron radio audience estimates and data are federally copyrighted by and proprietary to Arbitron Inc. All Arbitron data are protected under U.S. copyright law, state misappropriation law, and other state and federal laws. Violations of Arbitron’s rights under U.S. copyright law may result in statutory damages per act of infringement and the recovery of Arbitron’s attorneys’ fees required to enforce Arbitron’s rights, in addition to other rights and remedies under other applicable laws, such as the Lanham Act.

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