Chicago Radio: WLIT-FM Surges To #1

If only Christmas could last all year-long!

CCM+E HotAC WLIT 93.9 FM  MyFM surged 6.5--11.6 6+ during the Holiday Survey month to reign supreme.

Cluster Mate Urban AC WVAZ 102.7 FM was off 6.7--6.4 and dropped from its usual #1 perch to come in #2.

CBS Radio Newser WBBM 780 AM / 96.3 FM was off a tad 5.9--5.6, but good for #3...CCM+E Urban WGCI 107.5 FM was steady 4.3--4.3 to end up at #4 and Hubbard's HotAC WTMX 101.9 FM was fifth 4.3--4.0.

Mike Lee

Chicago Media blogger Robert Feder notes this year’s shares were up over the same period in 2012, when WLIT had a 10.0 share overall and a 10.3 share in the 25-to-54 demo. Mick Lee, program director and afternoon host, attributed the boost in part to the station’s rebranding last June from Lite FM to 93.9 My FM and its format adjustment from adult contemporary to a more current-based hot adult contemporary.

“We’ve had great listener response since the launch of Chicago’s New 93.9 MYfm,” Lee said. “Our positive momentum heading into the holiday month was a factor in the year-over-year Christmas music ratings increase.”

25-54:  WLIT...WTMX...WVAZ...WBBM-FM...WKSC

18-34:  WLIT...WGCI...WBBM-FM...WKSC...WPWX

18-49:  WLIT...WGCI...WTMX...WVAZ...WBBM-FM

Cume:  WLIT 3,272,400...WKSC-FM 2,230,700...WBBM-FM 2,062,000 WTMX 1,826,300 WBBM-AM 1,764,400

NielsenAudio released Holiday PPMs for 12 markets Tuesday. They are:

• New York City
• Los Angeles
• Chicago
• San Francisco
• Dallas-Ft. Worth
• Houston-Galveston
• Philadelphia
• Atlanta
• Nassau-Suffolk (Long Island) NY
• Riverside-San Bernardino CA
• San Jose CA
• Middlesex-Somsert-Union NJ

To See Topline numbers for Nielsen subscribers, Click Here.