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Friday, September 27, 2013

SiriusXM To Bundle 10 Spanish Channels

Piolin Sotelo
SiriusXM Radio CEO Jim Meyer explained to the Goldman Sachs Communacopia investor conference on Thursday why the company recently struck a deal with Hispanic radio star Piolin after he abruptly left Univision Radio.

"We're underrepresented in the Hispanic demo" and saw an opportunity to further expand content for the demo, the CEO said. According to THR, Meyer said the deal was struck within a week.

In mid-October, Sirius is launching a channel update that will ensure that the vast majority of subscribers can get Hispanic content.

The company will then offer a bundle of about 10 Spanish-language channels, including Piolin's new one and some other stations for $5.99 per month instead of its regular $14.49 monthly package.

Meyer reiterated Thursday that this pricing should allow the company to avoid cannibalizing its overall user base.


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