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| Piolin Sotelo |
SiriusXM Radio CEO Jim Meyer explained to the Goldman Sachs
Communacopia investor conference on Thursday why the company recently struck a
deal with Hispanic radio star Piolin after he abruptly left Univision Radio.
"We're underrepresented in the Hispanic demo" and
saw an opportunity to further expand content for the demo, the CEO said. According to THR, Meyer said the deal was struck within a week.
In mid-October, Sirius is launching a channel update that
will ensure that the vast majority of subscribers can get Hispanic content.
The company will then offer a bundle of about 10 Spanish-language
channels, including Piolin's new one and some other stations for $5.99 per
month instead of its regular $14.49 monthly package.
Meyer reiterated Thursday that this pricing should allow the
company to avoid cannibalizing its overall user base.
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