Ramsey Says Radio Listening Decline Is 13.3 Percent

Veteran Media Strategist Mark Ramsey has updated his summer statement during his hivio: sharing ideas confab, that radio listening by the total population had declined by 9% in three years.

Ramsey says the more accurate figure is a 13.3% decline from 1010 to 2013. 

He cites new data just published by the RRC and provided by Arbitron:

According to Ramsey, the chart depicts the percentage of the total population using measured media (PPM) across the 30 markets measured by PPM since 2010 – the 30 markets important enough to be measured by PPM.

He says the graph indicates a steady decline in Persons Using Measured Media since 2010. This is listening to all radio, not just public radio.

He adds that if you believe in the veracity of PPM – especially when aggregated across many markets and numerous time periods – the conclusion is unavoidable: Overall usage to radio is declining.

In his hivio presentation Ramsey compared these declines across media and explained them as utterly predictable. Indeed, such a decline is neither good nor bad, it simply is. The real issue is: What do you do now?

To watch hivio presentation: Click Here.