NYC Radio: SBS Thrilled With WSKQ, WPAT-FM Ratings

Spanish Broadcasting System, Inc.Wednesday announced that its New York station WSKQ-FM "Mega 97.9FM" and WPAT-FM "93.1FM Amor" achieved significant ratings gains and strengthened its market position in Arbitron's recently-released April 2013 trend report.

• WSKQ-FM Mega 97.9FM has captured the number one position amongst all Hispanic FM stations in the Tri-State New York market, for Adults 18-34, Adults 18-49 and Adults 25-54.
• WSKQ-FM #1 station amongst Hispanic Adults 18-49 with a 5.8 share, Spanish format.
• WSKQ-FM (Mega 97.9FM)- #3 overall station in the total market (m-s), among Adults 18-49 in New York regardless of language with a 5.8 share.
• WSKQ-FM (Mega 97.9FM)- "La Mega Mezcla with Alex Sensation" (10am-3pm)- # 1 show among Hispanic Adults 18-49 with an 8.5 share, Spanish format. # 1 show in the total market, among Adults 18-49 in New York regardless of language.
• WPAT-FM (93.1FM Amor)- continues to strengthen growth with a 150% increase from the December book (December 2012) 1.2 share to (April 2013) with a 3.0 share.

Eric Garcia VP of Sales of WSKQ-FM "Mega 97.9FM" and WPAT-FM "93.1FM Amor" commented, "As WSKQ-FM 'Mega 97.9FM' and WPAT-FM '93.1FM Amor' continue to reach listeners in New York, we are confident that audiences will choose both stations over long time favorites, as demonstrated in the latest New York Arbitron rankings. The Hispanic community is growing rapidly and SBS New York will continue to provide quality, compelling entertainment to satisfy its listeners."

*Source: New York Arbitron , Apr13: Metro: M-S 6am-12m Used/Average Share.