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Tuesday, April 16, 2013

LA Ratings: KIIS-FM and Ryan Seacrest Were #1 In March

Top 40 KIIS-FM 102.7 FM has regained sole possession of first place in the Los Angeles radio ratings for March, and its Ryan Seacrest-hosted morning show also jumped into the top spot, according to figures released by Arbitron and reported by the LATimes.

In February, KIIS had been tied for first with sister station KBIG-FM 104.3, the soft-rock station known as "MyFM." And even though KBIG improved in March, increasing its share of the Los Angeles-Orange County audience from 5.4% to 5.5%, KIIS jumped even further and claimed 5.8% of all listeners ages 6 and older, Arbitron said Monday.

Adult-contemporary station KOST-FM (103.5) held on to third, even though it dipped from 4.8% to 4.6%.

Top-40 station KAMP-FM 97.1 and talk station KFI 640 AM rounded out the Top Five in overall rankings. The pair switched their respective positions from February, with KAMP increasing its audience share from 4.1% to 4.3%, while KFI slipped from 4.6% to 4.2%, based on the survey of listeners from Feb. 28 to March 27.

KBIG continued its climb in the morning ratings, jumping from fifth to third since the beginning of the year. Host Sean Valentine and his show increased their audience share from 4.2% in January to 4.7% in February to 5% in March, the month in which it added co-host Liz Hernandez, E! News correspondent and former entertainment reporter for "Big Boy's Neighborhood," the morning show on rhythmic-hit station KPWR-FM 105.9.

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