YouTube is raising its subscription prices in the United States by up to $4 per month, with the changes taking effect starting in the next billing cycle. The standard individual YouTube Premium plan increases from $13.99 to $15.99 a month, while the family plan sees a $4 jump to $26.99 a month.
Other subscription tiers are also affected by the price hike. The standalone YouTube Music Premium will increase by $1 to $11.99 a month, and the lower-cost YouTube Lite tier—which offers ad-free viewing for most videos but excludes Music Premium—will now cost $8.99.
This marks the Alphabet-owned platform's first U.S. price increase in three years for YouTube Premium, which originally debuted in 2018. The move follows a broader industry trend, as streaming competitors like Spotify, Netflix, and Disney+ have also recently raised rates to offset higher content and operational costs.
Globally, YouTube reported last year that its combined YouTube Music and Premium services had surpassed 125 million subscribers.