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| Curtis LeGeyt |
NAB President and CEO Curtis LeGeyt said the 2026 NAB Show highlights the rapid, industry-wide transformation of media, as more than 60,000 attendees from over 160 countries gather to see technologies and business models moving quickly from concept to real-world deployment.
LeGeyt described the show as a real-time snapshot of the industry’s future, driven primarily by artificial intelligence, streaming sports, and the creator economy.
“It’s a chance to see where this business is going… to discover the tools and technologies impacting how content is created, distributed and experienced,” he said during the Opening Session.
Across the exhibit floor, LeGeyt noted that many breakthroughs are no longer experimental but actively deployed today. These include AI-powered production tools, cloud-based workflows, and next-generation distribution platforms that are reshaping production, post-production, and content delivery.
LeGeyt urged industry professionals to extract practical, immediate lessons from the event.
“All of this is designed to do one thing — help you see what’s working now and apply it to your businesses right away,” he said.
He acknowledged the intense pressures facing broadcasters and media companies, noting relentless change and competition from all directions. However, he framed the moment as one of significant opportunity, citing creators scaling their businesses, cloud technology enabling global collaboration, and new platforms creating fresh revenue streams.