Monday, May 20, 2024

Norfolk Radio: Longtime Personality Holly Williams Exits

Holly Williams
Holly Williams, a beloved on-air personality, has bid farewell to the Hampton Roads radio scene after an impressive 34 years. Her final show aired on WNOB 93.7 BOB-FM in Norfolk on May 17, 2024.

Originally from a suburb of Philadelphia, Williams found herself unexpectedly embarking on a radio career in Hampton Roads. Here’s a glimpse into her journey:

The Road to Radio: In 1990, Williams relocated to Hampton Roads with her then-husband, a Navy doctor. As part of the officers’ wives’ club, she reached out to local radio stations to arrange well-wishes for sailors departing on deployment. Little did she know that it was the start of the Gulf War.

One program director loved her voice and invited her to audition for a part-time position. Despite her initial delivery being deemed “horrible,” Williams began her radio career doing overnight weekend shifts on 106.9 The FOX. She had originally studied theater and communications at The University of Scranton but found her true calling in radio. Promotions followed, leading to full-time overnights and midday shifts.

When The FOX was acquired by Saga Communications Inc. in 1993, Williams transitioned to 96X, owned by Sinclair Communications. She left the market briefly from 2002 to 2004 to care for her ailing father but returned to Sinclair in 2007. Williams became part of their radio family, appreciating the locally owned and family-operated outlet in a world dominated by radio conglomerates.

A Farewell to Hampton Roads: Williams’s final show on 93.7 BOB-FM marked the end of an era. She expressed deep gratitude for her colleagues, the station, and the studio. Her decision to leave was driven by a desire to be closer to family up north, including her daughter and son-in-law in Brooklyn, New York.

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