Boston Radio: 98.5 The Sports Hub Dominates WEEI

In the Boston sports radio arena, the battle between 98.5 The Sports Hub and WEEI resembles a lopsided match, with the Sports Hub consistently emerging as the victor. Let’s delve into the recent winter radio ratings to understand the dominance:

Overall Performance: During the winter Nielsen Audio ratings period from January 4 to March 27, 98.5 The Sports Hub secured an impressive 15.6 share1. In contrast, WEEI lagged behind, occupying the 10th position with a mere 3.6 share.

Daytime Programs: Morning Drive (6-10 a.m.):

• The Sports Hub’s dynamic duo, “Toucher and Hardy,” clinched the top spot with a commanding 17.9 share.
• Meanwhile, WEEI’s “Greg Hill Show” trailed in second place with an 8.6 share.

Midday (10 a.m.-2 p.m.):

• The Sports Hub’s “Zolak and Bertrand” led the pack with a robust 15.4 share.
• WEEI’s “Gresh and Fauria” settled for eighth place with a modest 3.5 share.

Afternoon Drive (2-6 p.m.):

• “Felger and Massarotti” continued their reign as the most-listened-to program, securing the top spot with an impressive 19.8 share.
• WEEI’s “Jones and Mego” found themselves tied for 13th place with a meager 2.3 share.

Evening Programming (6-11 p.m.):

• The Sports Hub, known for airing Bruins and some Celtics broadcasts, secured the second position with a 12.8 share.
• WEEI’s nighttime programming, including “The Rich Keefe Show,” shared the 15th spot with a 1.8 share.

March 2024 PPM Analysis:  HERE