Thursday, January 25, 2024

Texans at Ravens Delivers 32.4M Viewers For ESPN


ESPN’s NFL Divisional Playoff presentation was a record-shattering showdown for ESPN, marking consecutive years in which the final game of the season was its most-watched NFL game ever, playoffs or regular season, dating back to 1987 when ESPN acquired NFL rights. The record viewership joins Monday Night Football in cementing a landmark season for the NFL on ESPN.

With an audience of 32.4 million, Houston Texans at Baltimore Ravens (ESPN, ABC, ESPN+, and ESPN Deportes on Saturday, Jan. 20) surpasses the 2023 Super Wild Card Monday night game featuring the Dallas Cowboys at Tampa Bay Buccaneers (January 16, 2023) for ESPN’s top spot.

The Texans-Ravens audience peaked at nearly 37 million viewers late in the game (7 – 7:15 p.m. ET).

ESPN’s Five Most-Watched NFL Games Ever Have Aired Previous 13 Months; Multiple Monday Night Football Games Amongst the Records
With the addition of this season’s ESPN’s Super Wild Card Monday night game (Eagles at Buccaneers), ESPN’s three most-recent playoff games are also its three most-watched NFL games ever.

Inclusive of all NFL games, regular season and playoffs, ESPN has aired its five most-watched NFL games ever in the past 13 months (January 2023 to January 2024) and six of the seven highest-viewed games, buoyed by a record-setting 2023 Monday Night Football season.

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