All Commercials for 2027 Super Bowl Have Been Sold

The Walt Disney Co. has sold out all commercial time for ESPN’s telecast of the 2027 Super Bowl, which will air on ABC on Feb. 14.

Chief Financial Officer Hugh Johnston announced the sellout during the company’s earnings call Wednesday. The game, to be played at SoFi Stadium in Los Angeles, will also air on ESPN with an alternative feed hosted by Peyton and Eli Manning, and stream on the ESPN app and NFL+ app.

Disney did not disclose pricing, though reports indicated it sought about $10 million for a 30-second spot—matching rates NBC achieved the prior year. Spots went to 58 brands across 34 product categories, including financial services, candy, personal care and software; nine of the brands will appear in the Super Bowl for the first time.

The Super Bowl remains the most-watched television event of the year and a major revenue driver. Fox reported more than $800 million across its platforms for the 2025 contest, in which the Philadelphia Eagles defeated the Kansas City Chiefs 40-22. Viewership reached a record 127.7 million on Fox and Tubi in 2025, following 125 million the previous year on NBC, Telemundo and Peacock.

ESPN has carried NFL games since 1987 but has never produced a Super Bowl. ABC last aired the game in 2006 (Super Bowl XL), when the Pittsburgh Steelers’ 21-10 win over the Seattle Seahawks drew 90.7 million viewers under Nielsen’s then-methodology, which excluded out-of-home viewing.