Omaha Radio: Sports KXSP To Revive Iconic WOW Call Letters

Walnut Media has acquired Sports KXSP-AM (590) in Omaha and will relaunch the station as AM 590 WOW (Woodmen of the World) on July 6, restoring the market’s legendary call letters while expanding its sports radio presence.

The 5,000-watt station will debut a full-service sports format featuring ESPN programming, local sports talk, and expanded coverage of University of Nebraska athletics. It will serve as the new Omaha flagship for Husker football, men’s and women’s basketball, volleyball, baseball, and Sports Nightly starting this fall, with an enhanced signal reaching fans across eastern Nebraska and western Iowa.

Following FCC approval, Walnut Media will return the historic WOW call letters — first assigned in 1926 — to the 590 AM frequency during the station’s 100th anniversary year.

“This is an incredibly exciting moment for our company and for sports fans across the region,” said Walnut Media President Patrick Combs. “We are proud to add this historic signal to our group and are excited to offer not only top-notch sports content, but also give Husker fans a powerful regional signal.”

Walnut Media Vice Chair Nick Seline added that the acquisition strengthens the company’s service to listeners and advertisers. “We are pleased to add one of the largest and most historic stations in the Midwest to our growing media family,” he said. “This investment will give us added ability to serve both our listeners and our advertisers.”University of Nebraska officials welcomed the partnership. 

“Walnut Media’s commitment to local broadcasting and regional sports coverage makes them an outstanding partner for Husker Athletics,” said Brandon Meier, Senior Associate Athletic Director for Marketing and Media. “The enhanced reach and signal strength of AM 590 will provide tremendous value to Nebraska fans across the region.”

The weekday lineup will blend ESPN national programming with local sports shows.